What We Do

Trivandrum – Pathanamthitta – Kollam - Kottayam

GRACIOUS LIVING

Closer to your dreams

  • PRESTIGE, LUXUARY,RELIABILITY
  • PRIMELOCATIONS
  • WORLD CLASSAMENITIES
  • HOSPITALTY, COMMERCIAL,RESIDENTIAL
  • MODERN ARCHITECTURE & TECHNOLOGY
  • HIGH CAPITAL APPRECIATION
  • REGULAR LIFE-LONG INCOME OPPORTUNITIES
  • AFFORDABLE & VALUE FOR MONEY

Business idea

  • Providing housing solutions as a revenue model on a differentiated basis than conventional, at an affordable price to upper middle class investors, with modern technology and innovative methods of construction, architecture, information technology and green energy. We will create a niche market by offering financially viable housing models at focal points as gracious living apartments, villas, commercial business centers, leisure homes, service apartments, motels, furnished home stays, Ayurvedic and international spa resortsetc.

Market plan

  • We offer a unique living experience in the heart of a unique project. It is the ideal location for families or individuals who value their privacy and quality of life whilst appreciating true community living. The facilities and amenities available to the residents are second to none, not to mention the range of facilities offered at affordable prize, high returns and as a lifelong investment which can be en-cashed at anytime
  • Inspired by the growing demand for property investments and owning own home from all class of customers, modern living spaces at serene locations in the close vicinity of the city are in great demand throughout Kerala.
  • Most of the projects are of independent design, structure and elevation and are studded with an owners dream plans. Carefully chosen locations are undoubtedly one of the most common characteristic features of all the projects. The new generation look forward for Common amenities like club house, children’s play area, green energy sources, wide roads, attractively landscaped and well lit surroundings, jogging track, health club, badminton court, broadband connectivity, incinerators, garbage and sewage treatment plant, provision for rain water harvesting, centralized security etc. These are just some of the features expected to be available for gracious living definitely at an affordable price
  • And many of the potential customers endorse the fact that, in the current scenario, numerous well-placed professionals, NRI’s and other salaried class are opting to invest in villas and apartment, which is again quite unlike an earlier trend. The market is in such a good form that the units are getting sold even without aggressive marketing strategies. Liberalized housing loans, a craving for traditional system of living, freedom from the hassles , security risk etc. are some of the features that are prompting many to opt for our unique products.

Business objective

  • To cater the needs of young urban nucleus family for securing their surplus income in highly liquid able and secure property assets. Large requirement of Retiring middle- class and upper middle class employee family to settle in a decent and well provided community.
  • The objective and business plan is to develop community living and property investment opportunities across major cities of Kerala. Our professional and committed vision focus on tapping huge market for investment in various housing and property products, providing high capital appreciation and adequate returns for the investment , highly secure and provide gracious living at affordable prize , Most important to guarantee a life-long monthly income from highly commercially viable products
  • we propose to acquire, or enter into joint venture with land owners holding properties at prime locations of highest market value and high liquidity factors

Market over view

  • Even today, to possess a dwelling all complete with a garden, spacious courtyard and bordered by a boundary wall remains a predominant infatuation for Malayalee. Kerala is a place where one can see trends changing at a fast pace and this interesting phenomenon is more evident in the case of building homes. And when it comes to villas, the state is moving in the lap of luxury. Most of the villas promoted by renowned builders and coming up at various locations in Kerala are all accompanied by world-class amenities and the conveniences that they offer are of unparalleled luxury at very high prize
  • There is no disputing the fact that when compared to apartment, the pricing is also high for villas and other commercial income generating products. But despite the prohibitive pricing, there are takers for these type of products. This proves the fact that these days more and more people are developing a penchant for second investments in other property products rather than apartments. As of now, for those who can afford and do not want to remain content with an apartment, these are always a welcome choice.

Niche market

  • People are increasingly moving towards the suburbs owing to heavy congestion in the city and also because the suburbs in Kerala offer all the conveniences of an urban living. But with land prices shooting up and the availability becoming even scarcer, builders are finding it difficult to come up with more villa projects to meet the customer aspirations. In recent years, bored with the life in an apartment, more number of people have upgraded from their apartment to a villa. And it is generally observed that Malayalee are emotionally more attached to villas rather a life in high rise buildings. Resultantly, the traditional concept of independent villas is in vogue again.
  • The way the real estate prizes are escalating shows huge demand for quality and affordable living space with modern amenities and luxury every day host of middle class is entering the upper middle class bracket. To our dismay plenty of Indian origin foreign citizens from Europe and USA are buying homes in Kerala as investment to enjoy their holidays, winter season escape, health tourism facilities, retirement peacefully and inexpensive

The Business case

  • rising housing needs
  • shrinking landholding
  • emerging new generation young couples
  • old age retirement housing requirements
  • independent living within respectable community
  • community living – recreation – health eco issues
  • security – privacy – medical issues
  • custom built homes changing taste interest needs
  • common facilities at affordable cost Project timing
  • real estate market changing from sluggish to active
  • large land availability for sale at competitive prize across Kerala
  • signs of recovering from recession
  • depression in apartment market
  • investment in land considered highest return possible
  • large no of migrated keralites looking for gracious retirement homes in high secure features with world class living

Marketing Plan

  • PROPERTY SHOWS – WORLDWIDE
  • VIBRANT MARKETINGTEAM
  • PARTICIPATING IN EXHIBITIONS AND ROADSHOWS
  • REAL ESTATE MARKETEERS ANDBROKERS
  • ADVERTISEMENTS –BRANDING
  • PERSONAL CONTACTS ANDAFFILIATIONS
  • SOCIAL MEDIAS AND E -MARKETTING

Competitive edge

  • Participation in a growing business
  • Ever increasing demand for land
  • Highly profitable venture
  • Business not involved in construction or other labor oriented activities
  • Marketing oriented business , utilizing technology and web to find customers worldwide
  • longevity of apartments – 30years
  • difficulty of old age living in high rise apartments
  • 100% land ownership plus additional ownership of common area
  • house construction at owners choice, taste, interest ,and desire
  • high liquidity of asset
  • 50% land value – bank finance

Opportunity unlimited

  • The Safest Bet
  • A Unique Opportunity
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